20+ years crafting brands & products — Art Direction
Hi, I’m Mike Bray — a multidisciplinary creative born and raised in Atlanta, Georgia. A true ATLien.
With over 20 years in graphic design and user experience, I bring a seasoned, innovative approach to crafting impactful visual and interactive solutions.
“If I ain’t creating nothing, I don’t feel good.”— André 3000, Outkast
Collect 4,000–5,000 emails for marketing while deepening fan connection to the 2018 MLS Cup champions.
An interactive AR game — “The Golden Spike” — that incentivized sign-ups and matched the club’s dynamic, innovative brand.
Create a brand identity and logo that fuses extended reality with the deep-rooted traditions of the dojo.
High-level identity concepts expanded into a full mobile experience design for the AR/VR production studio.
Bridge generations of traditional craftsmanship with modern design — immersive storytelling and an intuitive interface.
A digital experience blending the brand’s rich heritage with contemporary design principles, honoring its legacy.
Design a white-label mobile banking app for small-to-mid-sized banks serving rural America, prioritizing the four most-used features.
A complete look and feel aligned with executive stakeholders’ business goals — clean, trustworthy, and accessible.
Enhance the mobile Add-to-Cart module for a more seamless experience — grounded in user research and competitive analysis.
A redesign with clear hierarchy, compartmentalized information, and primary CTAs within thumb’s reach.
User feedback demanded more devices on the home screen, better button accessibility, and faster load times.
The Simple Life redesign impressed stakeholders — leading to a 150,000-user market test before rolling updates into Digital Life.
Translate the energy of the record into visuals — handling camera, coverage, and the cut from concept to final edit.
A performance-driven music video shot and edited end-to-end, with pacing and color graded to the track.
Watch on YouTube ↗
Projects over the years — in no particular order. Scroll →
